Case Study - AI Powered Platform to Democratise Outdoor Advertising

AI Powered Platform to Democratise Outdoor Advertising

Our client: 75Media is a leading roadside advertising operator with a rapidly expanding network of over 1,200 large-format billboards across the UK. Working with some of the country's biggest brands and agencies, 75Media connects advertisers with real, tangible audiences through innovative outdoor advertising solutions.

An innovator in the Out Of Home (OOH) advertisement sector, 75Media is committed to evolving the industry by leveraging data and cutting-edge technology, aiming to become a fully tech-led media operator.

Our challenge: 75Media approached Seeai with a mission: to make outdoor advertising accessible, effective, and measurable for every business.

One of the biggest misconceptions about Out Of Home (OOH) advertising is that it is exclusive for large businesses. Many small and medium-sized enterprises (SMEs) overlook OOH advertising, thinking it's too expensive. However, there are affordable options available, such as traditional billboards, which can be very cost-effective for local businesses.

The challenge was to leverage Large Language Models (LLMs) to simplify the outdoor advertising process — making it intuitive and approachable for businesses of all sizes.

Our approach:

1. Brand-Centric Collaboration: 75Media has a distinct, playful brand identity, bringing energy into a sector often seen as static. We worked closely with 75Media's directors and design team to ensure the platform captured this DNA, while also analysing common customer queries to build detailed user personas for the product.

2. Demo Driven Development: Recognising that the platform would serve as the first touchpoint for many users, we prioritised creating an exceptional user experience. Through weekly demos and feedback loops, we integrated insights directly from 75Media's team into the product development process.

3. Future-Proof Architecture: Given the rapidly evolving nature of AI, we designed a vendor-agnostic system architecture that allows seamless integration and swapping between different AI models, ensuring 75Media can stay ahead as technologies progress.

The results: We delivered BOB 2.0 — an AI-powered assistant that transforms the process of building OOH campaigns through intuitive chat interfaces and an interactive campaign builder.

Key features:

1. BOB AI chat: Answers user queries about outdoor advertising and the 75Media network. Unlike traditional chatbots, BOB AI integrates visual interfaces like maps, filters, and interactive components to streamline interactions — making the experience fast, intuitive, and engaging.

   

   For instance, when a user asks for a billboard around X area, it will return a map component that visualises the billboard. Here, users can zoom in-out the map, change filters, see details about each billboard, all without having to ask the chatbot again.

   

2. Interactive Quiz: For users planning campaigns, a structured quiz flow gathers preferences and recommends the best set of billboards. The results are visualised in an interactive map, helping users explore and finalise their campaigns efficiently.

   

3. Knowledge Base: We built a tailored knowledge base from 75Media's content and industry expertise, enabling BOB to provide domain-specific answers far beyond what general-purpose LLMs like ChatGPT could offer.

4. Delightful Animation: Thoughtful animations were integrated throughout the platform to create a smooth, engaging, and memorable user experience — setting BOB apart from standard business applications.

Impact:

• BOB 2.0 generated new leads within five minutes of launch, with over 100 qualified leads secured in the first month alone.
• With BOB 2.0 as a foundation, 75Media is now well-positioned to continue innovating, ensuring outdoor advertising remains dynamic and accessible in an evolving marketplace.